Paul Henriques

The Clothing Brand

I launched a clothing label called Pheva as a creative outlet, and also as a way to explore e-commerce and how to build a brand. It was great while it lasted, but the world wasn't ready.
Pheva

Designing Streetwear

I usually began designing t-shirts by sketching ideas I have had, then taking these ideas to Illustrator to flesh them out.

Once I reached a finished design I would export them as hi-res vector files to be sent to a screen printing company I used based in Bristol.

To add a touch of individuality, I devised a way for each t-shirt to have a unique numbered label sewn onto the front. For a small micro brand this was unheard of, as usually something like this could only be achieved with economies of scale, but I would only create 100 pieces of each design.

King Bones Tee

King Bones Tee

Dutch Pot Tee

Dutch Pot Tee

Out Of Many Tee

Out Of Many Tee

Sick Tee

Sick Tee

Windrush Tee

Windrush Tee

Tools Used

  • Pencil & Paper to brainstorm ideas
  • Illustrator for creating vector designs
  • Photoshop