Paul Henriques

Wireframes and Lo-fidelity Mock-ups

As with all projects, I began by sketching with a pencil and paper, to brainstorm ideas.

I then created lo-fi wireframes and concept mockups using Axure to test assumptions and work through journeys with potential users, which in this case included people from the community who are familiar with the offline method of lending that we are attempting to improve upon.

Mobile Wireframes

Account Set Up Flow

Web Application Wireframe

Launch Page Explainer Video

I needed to have an explainer video that was informative but would also hold the viewe'rs attention, and make sure the running time was no more than 90 seconds.

After storyboarding the steps, I created the video using an animation tool that had the familiar interface of timelines and layers. I also sourced music to play over the top. I edited the vector characters seen in the video and imported vector assets and images that I created.

I kept the branding and styling consistent and so the circular motif is present throughout, I wanted each scene to flow into the next to draw the viewer along.

Hi-fidelity Visuals and Branding

I kept the colour palette simple, with the stong purple the primary brand colour. The secondary action colour green is meant to deliberately contrast the primary colour, to draw your eye to buttons and CTAs.

The logo has circles surrounding the letter 'P'. The circles represent the people who form groups and take turns to lend and save on the platform. This saving method is commonly represented or talked about as being a circle, and I wanted to bring that into the branding.